A second year university project with the brief title of ‘Niche Guide’. I had to create a guide
to a niche topic based on anything British. I chose to tackle this by looking at something that the British do on a daily basis: small talk. With go to topics on the tip of their tongue, I chose to illustrate these in a small pocket sized guide to help anyone banish an awkward situation.
Using hand rendered lettering and illustrated typography as a strong graphic element to the guide, I screenprinted the imagery using white ink on a royal blue thick stock. This was a design choice to enhance the British feel by using strong colours from the Union Flag.